Marketing Level 3 Apprenticeship - Lashan Digital

About the role

Multi-Channel Marketer Apprentice 🚀

Hey there! Lashan Digital is on the hunt for a driven Multi-Channel Marketer Apprentice to join our squad. If you're ready to dive into the world of digital marketing and help us connect with leaders in housing, social care, and retail, this is your chance! We're talking about reaching people across the web, LinkedIn, email, events, and search. 🌐💼📧📅🔍

A big part of what we do is pretty technical. Your mission, should you choose to accept it, is to take that complex info and transform it into super clear, engaging content and visuals that busy people can digest at lightning speed. Think awesome case studies, easy-to-understand explainers, cool diagrams, and punchy short posts. ✨✍️🎨

Your superpower here is killer written English and a sharp eye for design. Prior marketing experience is a bonus, but honestly, your ability to communicate clearly and make things look good is what matters most. You'll be working super closely with our founder, sales lead, and our product and delivery teams – a real chance to learn from the best! 🤝

What You'll Be Doing:

• Writing & Editing: Crafting and polishing content for our website, LinkedIn, email newsletters, case studies, bid documents, and event materials. You'll be the wizard who turns complex tech talk from our architects and engineers into plain English that everyone gets. Plus, you'll be the guardian of our brand voice, making sure everything is spot-on with spelling, grammar, and tone. 📝
• Visual Content: Transforming written words into eye-catching infographics, diagrams, one-page summaries, slide decks, and short videos that are a breeze to read. You'll keep our visual style consistent across all platforms, rocking brand templates and design tools like Canva. Think of yourself as the keeper of our awesome visual asset library! 🖼️💡
• Channels & Campaigns: Helping to plan and manage our content calendar across web, LinkedIn, email, and events. You'll support exciting campaigns from start to finish, including product launches, bids, and thought leadership pieces. You'll also get hands-on with updating our website using our content management system and applying some basic SEO magic. Plus, you'll be a key player in supporting our events and webinars, from getting the invites out to creating materials and handling follow-ups. 🗓️🚀
• Research & Measurement: Digging into our sectors, competitors, and audiences to help us figure out what we should be saying and where. You'll be tracking how our content performs using tools like Google Analytics and LinkedIn analytics, and reporting on what's hitting the mark. Your insights will help us get even better! 📊🔍

What We're Looking For:

• Top-Notch Written English: You can write clearly, accurately, and in a well-structured way, with flawless spelling and grammar. 💯
• Simplifying the Complex: You have a knack for explaining complicated or technical ideas in a way that's super easy to grasp. 🧠
• Design Flair: You've got a creative eye for layout and design, and you can turn text into visuals that are genuinely engaging and easy on the eyes. 👀
• Tool Savvy: You're comfortable using design tools like Canva, PowerPoint, or similar. 💻
• Social Media Pro: You're an active user of social media, especially LinkedIn, and you understand what makes content pop there. 📱
• Organized & Driven: You're well-organized, can juggle multiple tasks, and consistently hit your deadlines. ⏰
• Eager Learner: You're not afraid to ask questions, embrace feedback, and learn super fast! 🌱

Bonus Points If You Have:

• A portfolio showcasing your writing or design work (from school, personal projects, or a previous role). 🏆
• Experience with a website content management system (like WordPress). 🛠️
• A basic understanding of SEO, email marketing tools, or Google Analytics. 📈
• Experience creating short videos or animations. 🎬
• A genuine interest in technology, data, AI, or public services like housing and social care. 💡

Entry Requirements:

• 3 GCSEs (or equivalent) at grades 4+ (A-C) in any subject.
• GCSE Maths and English (or equivalents) at grades 3+ (D or above).
• You must not already hold a qualification at the same or higher level than this apprenticeship in a similar subject.

Working Hours:

37.5 hours per week ⏰

Perks:

As a permanent member of our team, you'll be eligible for a pension. Plus, we have an employee marketplace where you can snag discounted offers on retail, well-being, and more! 💰😊

Future Prospects:

Seriously awesome! 90% of our apprentices go on to secure permanent roles after completing their program – that's 20% higher than the national average! 🌟

Ready to Apply?

Hit that apply button to find out more and submit your application. Psst... applications might close early, so don't wait too long to avoid disappointment! 😉👉

Key responsibilities

• Write and edit diverse content for various channels, translating technical information into plain English.
• Create and maintain visual content, including infographics, diagrams, and videos, using design tools and brand templates.
• Plan and execute content calendars and support campaigns across web, LinkedIn, email, and events.
• Update website content through a content management system and apply basic SEO.
• Research sectors and audiences, track content performance using analytics tools, and suggest improvements.

Skills