Heathrow Marketing

About the role

🚀 Experience the Marketing Magic Behind Europe's Busiest Airport! ✈️

Ever wondered how the UK's busiest airport, Heathrow, keeps millions of travellers flying high? 🤔 This virtual work experience is your ticket to discover the world of marketing and branding at a global hub! We're diving deep into how Heathrow attracts diverse customers, using cutting-edge digital marketing strategies and understanding consumer behaviour. 🧠

What's in store for you:

• Airport Insights: Get a behind-the-scenes look at marketing strategies that make Heathrow a top destination. 🤩
• Customer Focus: Learn how understanding customers is the secret sauce to success. 📊
• Interactive Learning: Tackle quizzes and thought-provoking activities to solidify your knowledge. 💡
• Career Exploration: Discover if marketing is your dream career path! 🌟

Modules you'll conquer:

• Heathrow: The Journey 🛫: Explore Heathrow's fascinating history, present operations, and future vision.
• Marketing 101: Taking Flight 📊: Understand the marketing sector and its crucial role at Heathrow. Why do people choose to fly from here? We'll reveal all! Plus, get a sneak peek into a day in the life of a marketer. 👩‍💻👨‍💻
• Branding vs. Marketing: The Ultimate Duo 🎨: Unpack the differences and connections between branding and marketing, from channels to consumer behaviour and user personas. Get ready for a persona-based activity!
• Digital Marketing: Soaring Online 🌐: Dive into the world of online branding, advertising, and communication. Learn about SEO and measuring success, then get hands-on with designing a social media campaign through mind mapping. 📱
• Employability Skills: Your Career Launchpad 🚀: Equip yourself with essential skills like teamwork and leadership, and get expert advice on perfecting your CV for a smooth career takeoff.

Join us and see where your marketing journey can land! 🌍

Key responsibilities

• Participate in structured learning modules and activities.
• Conduct independent research to deepen industry understanding.
• Explore diverse marketing strategies and consumer behaviour principles.
• Engage in practical assignments, such as mind mapping social media campaigns.
• Develop key employability skills, including teamwork and leadership.

Skills